Table of Contents
TL;DR
EZ Texting is a long-running SMB mass-texting tool — keywords, signup forms, QR codes, autoresponders, and an easy onboarding. For a small business sending the occasional promo blast, it works.
The friction shows up in the billing model: monthly credits that expire, MMS costing 3× a text, an emoji silently converting a message to Unicode (and sometimes to MMS), and a telecom fee on the entry plan. ReadySMS prices SMS transparently per segment, adds a power dialer and CRM, and handles 10DLC for you.
Short version: light SMB blasts with shortcode-style keywords? EZ Texting is fine. Predictable per-message cost at volume, plus a dialer and automations? ReadySMS.
What EZ Texting Actually Is
EZ Texting is a no-code SMS marketing platform aimed at small and mid-size businesses. Its strengths are ease of use and list-building: keywords, web signup forms, QR codes, two-way texting, autoresponders, MMS, and basic surveys, all behind a simple dashboard.
Where it gets fiddly is the credit system, which makes your true cost-per-message hard to predict:
- An SMS (160 chars) is 1 credit; an MMS is 3 credits.
- A single emoji flips the message to Unicode, cutting a segment to 70 characters — so a normal-looking text can quietly become 2–3 segments, or convert to MMS.
- Credits expire (roll over one cycle on monthly plans; 12 months on annual).
- The entry plan adds a $5/month telecom fee, and extra seats are $10/month each.
Pricing Reality Check
EZ Texting plans start at $25/month (Launch) for ~500 credits, one seat, and a local number — plus the $5/month telecom fee. Higher tiers (Boost, Scale, Enterprise) raise the included credits and waive the telecom fee. The real question is not the sticker price but how many credits your actual messages consume once emojis, MMS, and longer texts are in play.
ReadySMS prices per segment, transparently, with no expiring credits and no emoji surprise tax beyond the standard segment math. Registered SMS runs $0.0155/segment (dropping to $0.0125 at 50K+/mo and $0.0028 at 500K+/mo) plus a flat $0.0045 carrier fee (pricing), MMS is a flat per-message rate, and you also get a power dialer and automations in the same account. Start with 20 free test sends, and get a $25 credit when you submit 10DLC registration.
Feature Comparison
| Capability | EZ Texting | ReadySMS |
|---|---|---|
| Billing model | Monthly credits (expire) | Per segment, no expiry |
| MMS cost | 3 credits per MMS | Flat per-message rate |
| Emoji / Unicode handling | Silently consumes more credits | Standard segment math, shown upfront |
| Entry price | $25/mo + $5 telecom fee | No monthly platform fee — pay per message |
| Keywords & signup forms | Yes — core strength | Yes |
| Built-in power dialer | No | Yes |
| GoHighLevel-native | No | Yes |
| 10DLC registration | You manage it | Done for you |
| Brand maturity / ease for first-timers | Very polished | Polished, slightly more capable |
Where EZ Texting Wins
Be honest about your bottleneck. EZ Texting is the better tool if:
- You are brand-new to texting and want the simplest possible start. EZ Texting’s onboarding and keyword tools are genuinely beginner-friendly.
- You rely on shortcode-style keyword campaigns for in-store or print opt-ins and want that front-and-center.
- Your volume is low and steady, so the credit model never really bites.
Where ReadySMS Wins
ReadySMS is the better fit if:
- You want predictable cost at volume. Per-segment pricing with no expiring credits beats guessing how many credits an emoji-laden MMS just cost you.
- You want more than blasts. ReadySMS bundles a power dialer, two-way inbox, automations, and AI reply agents — native GoHighLevel integration, a built-in power dialer, and done-for-you 10DLC.
- You are on GoHighLevel. Native install, no bridge.
- You do not want to manage 10DLC. Registration is handled for you.